Pinterest is a great platform for organizations with a lot of visual content to showcase. Once you’ve decided Pinterest is the right place for your nonprofit to focus, here are some tips to grow your audience and engagement.
You will learn how to:
– Set up boards that reflect your organization
– Use “Pin it” buttons around your site
– Create Pin-worthy content with images
– Follow and be followed
– Use Pinterest analytics and advertising
1. Set up boards that reflect your organization
It is personality time, let it shine. Create boards around your expertise, your interests and quirky passions that reflect the staff and culture. Start with a handful of the most crucial boards, then build from there using a combination of original pins and repins from other organization’s accounts. Protip: if you are building out a new board and don’t want to overload your followers with tons of new pins, make it a Secret Board, and publish it once you’re done.
2. Use “Pin it” buttons around the site If someone likes an article on your site they should be able to save it to Pinterest easily. This can be customized per article by embedding the pin it button into your page. There are also a lot more ways to add Pinterest content to your site. Make sure you test what shows up as the caption on pins – optimizing your site images for SEO will help.
3. Create Pin-worthy content with images
This means spending a bit more time creating more vertical photos that will help people share them. We created this image in 5 minutes with Canva.com, a free tool that you can use to make all different types of visual content. They have a specific Pinterest post type that you can use as a template. Here are some more design for non-designer tips.
4. Follow Follow and be followed
Seek out similar people in the field to follow and build your audience. Find brands that are similar to yours and interact with them by pinning their pins and adding comments. You can also follow THEIR followers to help get on the radar of people who might like what you have to offer. Another tip: join shared boards that other organizations might offer, or start your own and invite others to pin. It shows you are ready to collaborate!
5. Pinterest analytics are your friend
Pay attention to what your audience likes and create more of it. Look at Pinterest Analytics with a specific question in mind. What types of pins are doing the best? Which pins or boards have gotten the most engagement? How is your following growing? Then, find the answer in the data and make sure to act on it.
6. Try Pinterest Advertising
It is revamped as of May 2015. Why not try some promoted pins and experiment with the value Pinterest advertising can provide? One great thing about Pinterest advertising: when people repin your content, it will continue to send traffic even when your promotion is done. Note that your account must first be approved to run ads, and there are guidelines to follow in order to get approved. Learn more at Pinterest’s ad center.
In many ways, Pinterest is the new frontier for social media content, and we hope these tips help you make the most of it.
Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, “What else can this do for us?”
By using data analysis, digital strategy, web development, and training, WW builds a ‘Data Culture’ within every nonprofit organization they work with.
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